How to Generate Leads as a Realtor
In today’s fast-moving real estate market, simply having a license and a listing isn’t enough to keep the pipeline full. If you want consistent closings, you need consistent leads—and that means having a smart, multi-channel lead generation strategy. Whether you’re new to real estate or a seasoned pro looking to modernize your approach, here’s how to generate leads as a realtor in 2024.
1. Build a Strong Local Presence
Before you think digital, think local. People want to work with realtors who know the area inside and out. Build your presence by:
Sponsoring community events
Attending networking mixers and chamber of commerce gatherings
Hosting local home-buying workshops or seminars
Leaving branded flyers or postcards at local businesses (with permission)
The more visible and accessible you are, the more likely people will come to you when they’re ready to buy or sell.
2. Use High-Quality Video Content
Video content is one of the most effective ways to stand out as a realtor. A well-made video can build trust, highlight your personality, and showcase properties in ways that static photos just can't.
Consider creating:
Property walkthrough videos
Neighborhood spotlight features
Buyer/seller tip series
Client testimonials
Want help creating content like that? At All That Creative, we specialize in producing polished, engaging real estate videos that help agents stand out and convert viewers into leads.
3. Leverage Social Media Strategically
Social platforms like Instagram, Facebook, and TikTok are goldmines for lead generation when used the right way. Instead of just posting listings, share:
Behind-the-scenes of your day
Market tips and trends
Success stories and client shoutouts
Local business features and community events
Social media is all about building relationships, not just promoting homes.
4. Use Targeted Google Ads
Google Ads can help you appear in front of people actively searching for realtors or listings in your area. Use keywords like:
“Top realtor in [City]”
“Homes for sale near [Landmark]”
“How to sell a house in [ZIP code]”
Pair these ads with a landing page that highlights your experience, current listings, and includes a simple contact form.
5. Nurture Leads with Email Marketing
Not everyone is ready to buy or sell today—but that doesn’t mean they won’t be in 3, 6, or 12 months. That’s where a well-designed email strategy comes in.
Send monthly updates with:
New listings
Local housing market trends
Real estate tips
Testimonials or recent success stories
Consistency builds trust, and trust creates conversion.
6. Don’t Sleep on SEO
Your website should be a lead-generating machine. Optimize it with local keywords like:
“Realtor in [City]”
“Best neighborhoods in [Area]”
“First-time home buyer help [State]”
Create helpful blog content (like this!) that answers the questions your potential clients are Googling.
7. Partner with Local Vendors
Build referral relationships with mortgage brokers, home inspectors, contractors, and even hair stylists or baristas—anyone who talks to people regularly. Referrals remain one of the most powerful sources of qualified leads.
Ready to Turn More Browsers into Buyers?
At All That Creative, we help realtors do more than just “look professional.” We create high-converting video and photo content that tells your story, builds trust, and generates leads. Whether you need a neighborhood video, listing walkthrough, or Google ad campaign, our team has the tools and experience to make your brand shine.
Want to attract more leads and convert them into clients? Contact Us to bring your real estate marketing to the next level.
